In the world of business, our training and exposure is all about the bottom line – making a profit. Depending upon the size of the business, it is to appease the investors, the board, whomever. The measurement of success is clear. Yet, what happens after you’ve built the business, you’ve earned respect, and the success is undeniable. Were you so narrowly focused that “success” was your sole focus? It is undeniably important, yet only one piece of the equation if you are to remain fulfilled in the long run.
A question I frequently hear from clients, that whispers louder the higher they rise: “Is this really the work I’m here to do?”
Too often, leaders are led to believe it’s either/or. They erroneously feel the need to choose between purpose or profit. Fulfillment or financial success. It is as if they had to choose between making a moral or spiritual impact and making money. That’s a false and unnecessary choice.
Here’s the truth:
When your leadership is aligned with purpose, profit follows. Not by chance—but by design. Purpose isn’t a distraction from success. It’s the key to a more sustainable, magnetic, and meaningful version of success itself. One that feeds and grows with you.
When you lead from purpose:
- You stop chasing—you start attracting. (So much easier.)
- You make decisions faster—with clarity instead of confusion. (From clarity of purpose.)
- You magnetize the right people—clients, partners, teams—who resonate with your values, not just your offers. Remember, you can teach skills; you can’t create morals.
Purpose adds depth to your brand, meaning to your movement, and power to your presence.
And in today’s world, depth is a competitive edge. This isn’t about abandoning strategy.
It’s about making sure strategy serves something real and meaningful for you.
Because when your work reflects who you truly are, people feel it. They trust it and you.
They respond to it. So, no—you don’t have to sacrifice income to live your purpose, and you don’t have to shrink your purpose to grow your business.
You’re not here to choose between them. The task is to integrate them.
To lead in a way that feels good on the inside and looks good on the outside.
That’s legacy work. That’s what real influence looks like. It’s what my most recent clients have been focusing on after years of great success.
So, let me ask you, what could become possible if you stopped choosing and started aligning? You’re not here to play it safe. You’re here to live your purpose and be highly successful doing so.
